Never Get Comfortable

2017-10-23

At Margaux, we feel it's important to "never get comfortable": We push ourselves in all aspects of business (and life) to constantly test, assess, and improve. The result - we hope - is that a customer comes to love our product and brand experience even more with time.

As you may know, we believe that form and function shouldn't be mutually exclusive - That you can have a pair of shoes that are just as beautiful as they are comfortable. With the mandate we've been given by our loyal customer base, we're on a mission to reinvent the modern woman's footwear wardrobe by designing time-tested (and street-tested) staples that strike the perfect balance between style and comfort, without missing a step.

Just as Margaux was born out of the conviction that a woman should have the choice to wear a flat in any setting, we believe she also deserves the choice of a comfortable heel. It was the idea that neither style nor comfort should dictate the options women have when buying, choosing, and styling shoes that drove us to design what we think is the perfect everyday heel. The addition of the heel, to us, is a natural extension of who we are, what we're wearing, and what we stand for. 

After selling quickly through our first run of Heels, we went back to the drawing board with the pursuit of perfection in mind. The feedback from our Heel was overwhelmingly positive, but equipped with hundreds of data points, we knew that we could make the silhouette even better. So (as one does), we flew to Spain with the goal of translating all that feedback into a heel that was even more comfortable and walkable than the original.

You might be wondering what we could have possibly changed, as the first and second iterations of our heel aren't visibly different. That's because we work in millimeters, shaping and reshaping our lasts and patterns to an exacting degree of precision. 

The main difference that you'll feel in our fall heel is at the ball of the foot. We added the slightest bit more volume around the first and last toes so that one's foot has a touch more room to breathe - so the heel delivers optimum comfort throughout the day (yes, your feet do change in size over the course of the day).

We also shifted the pitch of the heel ever so slightly so that your weight stays more on your heel, and less on your toes - Again, to make sure you're effortless in your heels from the minute you walk out your door to the minute you kick off your shoes at the end of the day.

And it goes without saying that we also introduced a lineup of gorgeous fall hues to carry you into the cooler months ahead: Our always-chic Midnight and Flint suedes borrowed from our Classic collection, and a richly hued (and on-trend) Bordeaux suede that pairs beautifully with warm fall tones.

Style them with confidence, always. Wherever these heels take you, you'll be a step ahead of the rest.

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Shop The Heel

Photos by Bridget Badore for Margaux

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